95% of UK Businesses Have Fewer Than 10 Employees. So Why Do We Keep Treating Micro Like Small?
I have a problem with the term SME. Not because it is technically wrong. It just covers such an enormous range of businesses that I’m not convinced it is particularly useful when we start talking about support, funding and growth. Launch NW is a microbusiness. Yet under the definition used in public procurement, we sit under the same SME […]
Why Launch NW Has Supported Joseph’s Goal for over 10 Years.
We first met Ann and Norman Kendrick in 2014, when they exhibited at one of our Leigh Expo events. They are Joseph’s grandparents, and we just took to them straight away. At the time, Jo and I had recently lost our own grandparents, and there was something about Ann and Norman that reminded us so much of them. […]
Networking Tips from Someone Who Has Spent Years Building Rooms, Relationships and Opportunities
Networking can feel intimidating when you are new to it, but after years of running networking events, business expos, awards campaigns and community-led projects, I can honestly say it doesn’t need to be complicated. The best networkers are not always the loudest people in the room, they’re not always the ones with the slickest pitch either. The best networkers are the people who […]
You Can Be Professional Without Becoming Someone Else
I wrote recently that you do not need to become a corporate version of yourself to be taken seriously. I nearly followed that with, “you still need to be professional,” but I stopped myself, because I have a bit of an issue with that word. Not with professionalism itself. When “Professional” Becomes a Mask I […]
Five Lessons I’ve Learned About Effective Networking
Introduction I’m relatively new to networking and have been working with Launch for the past three months. During that time, I feel like I’ve gained enough experience through my own interactions, what I’ve observed from others, and the research I’ve had to do along the way to understand what makes networking effective. Here are five tips I’ve picked up that I think can genuinely help anyone looking to […]
Launch North West Achieves Gold in Wigan Council’s Believe in Business Charter
Launch North West has achieved Gold status through Wigan Council’s Believe in Business Charter, marking another proud milestone for the family-run branding and events business based in Atherton. The Believe in Business Charter recognises businesses that are committed to doing business responsibly, supporting the local economy and contributing positively to the borough. With 742 active members currently signed up […]
Business Expo Success: 10 Ways to Attract Visitors to Your Stand
Hey there, savvy exhibitor! Ready to stand out at your next business expo? Well, you’ve come to the right place! In this blog post, we’re going to spill the beans on how to attract visitors to your stand and leave a lasting impression – for all the right reasons obvs 😉 1. Create an Eye-Catching […]
Raise Your Business Expo Game: 5 Simple Steps to Exhibition Success
If you’re looking for a way to raise your business expo game, read on. Exhibiting at events, such as Launch North West Business Expo, provides a unique opportunity to meet customers face to face, boost brand awareness, and establish trust with your target audience. In fact, experiential marketing, which includes trade shows and in-person events, […]
Collaboration, it’s a give, give relationship
The definition of collaborate means to work together, especially on a goal or shared project. Find out where to find the right people to collaborate with.
Stop it with the elevator pitches, they don’t work
Stop it with the elevator pitches, they just don’t work.
Find out what does by reading this blog.