College seemed like the natural next step, so off I went, obtaining A-levels in psychology and English.
But I still didn’t know what I wanted to do as a career, I decided against going to university so I needed a job.
Careers advice in those days was practically non-existent, instead of furthering my education, I briefly joined my sister Nichola at a sewing factory, but funnily enough, I never learned to sew.
From there I went on to work as a temp at British Gas in their warehouse before life took a turn and I got made redundant. After that, I ended up in a call centre for a utility company where I stayed for a whopping 17 years.
I can't say I loved it; there were some good moments, like meeting one of my best friends and working with amazing people. At times, I even got to work in departments I enjoyed. But truth be told, my mental health suffered greatly.
Challenges and Inspiration
During one challenging time, I sought solace with Nichola in Cambridge. There, I saw first-hand the fun she had working for herself. It was usually all hands-on deck, so I even pitched in and helped her in the sewing room, tackling the most enormous pair of curtains you have ever seen.
That's when it hit me—I wanted to work alongside her. The only obstacle?
She was over 180 miles away.
Fast forward a decade and Nichola finally moved back home, and Launch Events started the following year.
The dream was getting closer!
Financial responsibilities and the need to support my young family meant it took another five years before I could join the business full-time. However, Nichola really struggled to find the right people to help her with online marketing, so I'd always been involved behind the scenes.
It was during this time that my love for marketing developed. I devoured every bit of knowledge I could find on the internet, and I gained practical experience by marketing the company from the very beginning.
Then in 2018 we met the team at UCLan whilst I was looking into different qualifications. I wanted a credible qualification, something that would solidify my experience.
So, at the ripe old age of 39, I started my university journey. Over the next 3 years I studied through a global pandemic, homeschooled my three children ("homeschooled" is a loose term) and contributed to diversifying our business. And you know what? I earned a first-class honours degree in Digital Marketing, received a distinction in my apprenticeship, and even made the Dean's list.
At 42, I finally achieved my first 'A'! It's undoubtedly one of my proudest moments.
Today, I utilise my natural creativity, skills, and knowledge to help businesses define their brand, create compelling visuals, and strategise effective ways to engage their customers. Understanding your customers' motivations, aligning your business goals, and leveraging your organisation's capabilities are crucial for getting the results you deserve.
As a fellow business owner, I understand the overwhelming nature of decision-making and the uncertainty of what steps to take next. But that's where I come in.
I'll help you strategise your next move based on what matters most to your business right now. Together, we'll cut through the overwhelm, focus your resources where they're needed most, and help you take that next step forward, one foot in front of the other.