RUGBY LEAGUE
HOLIDAYS
We were asked by independent travel consultant Daniel Dobranski from Not Just Travel Leigh, to help him launch a brand-new arm to his business specialising in Rugby League Holidays using Facebook marketing.
The objectives: generate booking enquires by driving traffic to his newly developed website and raise awareness of the brand using Facebook generating 1000 page likes in 4-weeks.
To get started we first needed to create a new logo to differentiate this from his current holiday business and set-up a new Facebook page. We then designed a range of graphics to support the 4-week campaign due to commence across Facebook.
The Result: By day 22 of the 4-week campaign we had organically grew the Facebook page to over 1000 relevant followers, generated a reach of 67, 945, engagement rate of 19,104, 140 holiday enquiries, 42 bookings and £5000 return of investment – not too shabby.
To read our full case study click here.
The fee paid huge dividends in holiday sales and exposed my brand-new brand to a wide audience in the space of a month and will be using them again for further promotions when the time allows.
‘The fee paid huge dividends in holiday sales and exposed my brand-new brand to a wide audience in the space of a month and will be using them again for further promotions when the time allows.’
