MARKETING TRAINING

COURSES

Our marketing training courses called Plug>Ins, are for business owners that don’t have a marketing team behind them but do have a little time each week to invest in their business.
 
Designed by a qualified digital marketer, we want to teach you the right things to focus your time and resources on.
 
From one business owner to another.
 
We’ve literally been there and done it, either for our own business or our clients.
 
Our courses are structured to help you discover things you didn’t know, learn why it’s important and apply it to your business – in real-time – before you leave the classroom.
 
That way you have the experts on hand to answer any questions and fix any hiccups.
 
Browse our courses below.
 
Plug>In event logo

BROWSE OUR

COURSES

How to find more customers on Facebook - It's easier then you're making it!

event header for marketing course how to get more customers using Facebook

This course is designed for business owners that don’t have a marketing team behind them but want to be better at marketing on Facebook.

By the end of this course, you’ll know:

  • How to optimise your FB business page for searchability and brand recognition.
  • What Facebook bias is and how it affects your performance.
  • How to set goals for marketing on the platform and what to measure.
  • What features and tools to use to get better results for your business.
  • What a good post looks like and how to write your own.
  • The best times to post content so more of your customers see it.
  • How to get your customers to take action.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

Facebook Business Pages for Beginners

This course is for business owners who don’t have a Facebook business page but want to start using Facebook to market their business.

By the end of this course, you’ll know:

  • How to setup and optimise your business page for maximum visibility.
  • The importance of creating and using the correct image sizes.
  • The best types of content to use on Facebook.
  • How to structure, create and schedule posts using Facebook (Meta Business Suite).
  • How to get your customers to take action.
  • Posting best practices to maximise your marketing efforts.
  • The best times to post content so more of your customers see it.
  • Your goals for marketing on the platform and what to measure.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

What About The Words? How to Write Copy That Sells

course header image for 'what about the words - how to write copy that sells

Learning how to write with authority and open-minded curiosity encourages your audience to pay attention to what you have to say.

By the end of this course, you’ll know:

  • The difference between good copywriting and bad copywriting.
  • How to structure your marketing messages so people take notice.
  • 10 words you should NEVER use in your marketing unless you’re a funeral director.
  • The value you offer your customers.
  • How to build trust with your customers by saying what you mean.
  • Why storytelling is the key to creating authenticity.
  • How to get your customers to act.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

How to find more customers on Instagram - It's easier then you're making it!

course images for How to find more customers on Instagram - It's easier then you're making it!

This course is designed for business owners that don’t have a marketing team behind them but want to be better at marketing on Instagram.

By the end of this course, you’ll know:

  • How to optimise your business profile for searchability and brand recognition.
  • How to set goals for marketing on the platform and what to measure.
  • What features and tools to use to get better results for your business.
  • What content you should be posting for maximum engagement.
  • Posting best practices to maximise your marketing efforts.
  • The best times to post content so more of your customers see it.
  • How to get your customers to take action.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

Understanding Facebook Ads Manager

course header image for Understanding Facebook Ads Manager

Understanding what Facebook wants, how it wants it and why is the key to creating successful Ad campaigns.

By the end of this course, you’ll know:

  • Understand the workings of Facebook Ads Manager.
  • Understand what it is and how to use Facebooks pixel.
  • Understand Facebooks Algorithm.
  • Understand how to influence Facebook’s thinking.
  • The 5 Key inputs you can and need to control.
  • Understand the types of offers that will appeal to your customers.
  • The 10 point checklist for creating a great opening offer.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

How To Know Which Social Media Platforms to Use for Your Business

course header image for How To Know Which Social Media Platforms to Use for Your Business

Stop wasting your time on social media platforms that don’t work for your business and spend more time on those that do.

By the end of this course, you’ll know:

  • The importance of online consistency.
  • Understanding your customers.
  • Where your customers are hanging out.
  • Which social media platforms are worth spending your time on.
  • How your customers are searching for your business.
  • What content to create based on the channels you choose and what your customers want to see.
  • How to make your content last longer.
  • How to create a social media plan.
  • How to measure your success.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

Applying Local Marketing Tactics to Grow Your Business

course header image for Applying Local Marketing Tactics to Grow Your Business

Not all businesses are aiming for global domination – and that’s okay.

By the end of this course, you’ll know:

  • Understand how to set marketing goals and what to measure.
  • How to use google to help customers find you online.
  • Why hashtags are your local friend.
  • What no cost/low-cost resources you can take advantage of.
  • Marketing v’s Advertising – what’s the difference?
  • How to bridge offline and online so you can track your success.
  • The power of word of mouth.
  • Using data to get results.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

How To Know Which Social Media Platforms to Use for Your Business

course header image for How To Know Which Social Media Platforms to Use for Your Business

Stop wasting your time on social media platforms that don’t work for your business and spend more time on those that do.

By the end of this course, you’ll know:

  • The importance of online consistency.
  • Understanding your customers.
  • Where your customers are hanging out.
  • Which social media platforms are worth spending your time on.
  • How your customers are searching for your business.
  • What content to create based on the channels you choose and what your customers want to see.
  • How to make your content last longer.
  • How to create a social media plan.
  • How to measure your success.

 

This training includes live practical elements, so you will need to bring your laptop!

Pens, paper, and a networking lunch will be provided.

LEARN THE

RIGHT THINGS

We want to save you time and many headaches by teaching you the things you really need to focus your precious time and resources on, like making your customers happy and making money.

So, if you’re winging it all the way with your marketing – our short in-person courses are for you.