Is it worth marketing on Twitter?

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Is marketing on Twitter worth it?   In this blog I’ll tell you about some of my favourite things that you’ll only find on Twitter.  Some of it is absolute genius and an example of how you can market better on this platform.   Believe me, Twitter marketing is by no means dead in the water.  Why […]

5 ways to grow your customers using Instagram

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‘Hi everyone, I’m trying to grow my following on Instagram to get more customers, can you follow my page and I’ll follow you back?’.  Does this sound like you?   Don’t worry, I see this a lot on Facebook. But here’s why following others in your industry just to get more followers is not necessarily going to help you build up a paying clientele.  Now before […]

When is the best time to post on social media?

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So, when exactly is the best time to post on your social media channels? The answer to this is long and it’s not that simple.  However, you’ll find the short answer everywhere.  ‘When your customers are online.’ Ok, but how do you know when your customers are online?   First, you need to delve into your social media platforms […]

Grammar – The difference between knowing your shit and knowing you’re shit.

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I’m going to be honest with you, I first wrote this blog over 12 months ago, but I never published it because it was written in frustration over other social media marketing professionals consistently using the incorrect spelling, grammar, and punctuation in some of their work.   Note I used the word ‘consistently’. I’m not talking […]

5 things brands can learn about marketing from actor Ryan Reynolds.

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During the uncertain times of the pandemic, the one thing that has kept me from losing my tiny fragile mind during lockdown, is humour.   Being able to find the funny amidst the constant wave of social media scaremongering and ‘bad news’ articles has been a life saver.   As a business, now is not the time to scale back […]